01
Meta Ads
Campaign planning, audience strategy, lead-generation structures and ongoing optimisation across Facebook and Instagram.
SK
Leadership Profile
Supriya
Kumari
Co-Founder & Digital Marketing Head, AM Creatives
Supriya is a performance marketer with more than four years of experience turning business goals into focused, measurable advertising strategies across Meta and Google Ads.
4+ Years in Performance Marketing
Core Expertise
Performance built around business goals.
Her work connects campaign strategy, audience intent and continuous optimisation to create a clearer path from advertising spend to qualified leads.
02
Google Ads
Intent-led campaign planning, keyword direction, budget control and performance refinement for stronger opportunities.
03
Growth Strategy
Connecting offers, creative direction and campaign data so every activity supports a meaningful business objective.
Her Approach
Clear thinking.
Constant improvement.
01
Understand the objective
Define the audience, offer and outcome before selecting the campaign structure.
02
Launch with purpose
Align targeting, messaging, creative and budget around the customer journey.
03
Optimise from evidence
Review real performance signals and refine campaigns to improve lead quality and efficiency.